ADA - Amici dell'Accademia di Rovigo is an association of volunteers that helps the main and oldest cultural institution of Rovigo, the Accademia dei Concordi.

For Easter 2021, it launched a campaign to raise funds for its activities that included the sale of chocolate eggs and the “colomba”, a typical Italian cake shaped like a dove and prepared for Easter.

The idea

The graphic pattern of the ADA logo - designed by Laura Bortoloni from the studio Ida Identity Atlas - was used in the white monochromatic version as a fabric whose outlines resemble those of the Easter dove or the egg, depending on the packaging on which they are on.