Christmas 2020 Cans for ADA

ADA - Amici dell'Accademia di Rovigo is an association of volunteers that helps the main and oldest cultural institution of Rovigo, the Accademia dei Concordi.

For Christmas 2020 it launched a campaign to raise funds for its activities that included the sale of cans of bonbons.


The idea

At the end of a year as exhausting and tragic as 2020, the message had to be one of chromatic positivity. The red is a base that immediately recalls Christmas time while the colored graphic pattern is made by superimposing and merging different variants of the ADA logo, designed by Laura Bortoloni of studio Ida Identity Atlas.


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